Petr has special positive experiences from the media and business world. The most important was the creation of the novinky.cz website, which led for 3 years to continue building iDNES.cz. To the marketing director of the MALL International group to anchor in Kamil Koupého’s investment activities – dignity and run his e-business activities – eshop and a small network of stores VeseléZvíře.cz and Rogz.cz.