Jenda Perla is an innovator and change leader dedicated to supporting sustainable economic transformation. He is the Executive Director of Change for the Better, a platform that brings together companies and organizations promoting and actively participating in sustainable economic transformation. Previously, he has held senior marketing and sales positions at technology companies and startups such as Kentico and Dataweps. He has also worked on commercial and go-to-market strategies as a consultant and mentor, both freelance and as part of the JIC expert network. In addition to his professional career, Jenda is active in slam poetry, which he organizes and moderates in Brno. His educational background includes journalism, digital media and European politics at Masaryk University in Brno. He is known for his communicativeness, passion for networking and public speaking.